> memo/credit-to field in the transaction as the article mentioned.
I assume there should be an API to prefill this, making it easier for humans. Could literally just be the unique order ID or a hash thereof.
> I guess you could ask users what addresses they are sending
Why would you need to ask? Isn’t there a captive payment portal API, like with popular wallets eg Metamask?
> I’m not sure what you think is inefficient about spending microseconds generating a public/private key pair.
The problem is not in generation. Firstly, it pollutes the blockchain with single use addresses, though I guess maybe people don’t care. But AFAIK, the website would need to pay fees on a per-wallet-transaction basis when cashing out right? Payments need to pay fees anyway, but cashing out from a single wallet would be cheaper than this mess.