That is not a "regulation", it is a directive, requiring member states of the EU to implement appropriate legislation.
It applies to the legislatures of member states, which I believe doesn't yet include the USA.
Perhaps the clause you are thinking of is this one:
"(33) Customers should be informed of their rights with respect to the use of their personal information in subscriber directories and in particular of the purpose or purposes of such directories, as well as their right, free of charge, not to be included in a public subscriber directory, as provided for in Directive 2002/58/EC"
That directive doesn't call for a mist of popups to flash before your eyes before you can read content. It could easily be satisfied by a menu option that allows you to set your preferences. The mist of popups is caused by a bunch of angry data traders who don't care how much they annoy their users.
Incidentally, citing a directive from 2009 is a bit anachronistic: that directive is overridden by the GDPR.
