one of the problems is that other professionals are typically less likely than your average hacker to attend a new type of event. as such, the hope is that everyone invites a few of their professional friends from these other industries who are curious and open to the experience.

@neosavvy and i are actively inviting these types of people from our own networks, to augment the high hacker contingent.

if you have other suggestions of ways to get the concept out to those on the fringe of their professions, please let us know.