Who are they?
Why are Cloudflare listening to this "they" instead of all the alternate "they" who object to alternate sites? There is someone group organised to go after every "bad" site and a lot more besides. How do you even know that they've correctly identified Kiwikarms as a problematic site? Are you a Kiwifarms regular to be so sure about what how it works?
Cloudflare have already banned the Daily Stormer and I can find people who are willing to call ~30% of any country neo-nazis with a straight face, so it isn't clear what they boundary is here. They certainly don't agree with your boundaries for what is "very clear", unless you happen to be posting on behalf of the Cloudflare CEO.