But I thought the main premise of Groupon is that the deal brings people in and the <fill-in-the-blank> from the business brings people back. I guess a deal could be run again to capture new customers but it's hard to imagine the need if the initial brought in customers and more importantly, brought back customers.
Any stats out there on a company that has done more than one daily deal an their resulting numbers? I would suspect diminishing returns, lots of people that took the first deal and weren't converted into customers coming back for another big discount.
