It’s not a drop in replacement. It doesn’t taste like meat and it’s expensive.
Everyone I know has tried it and no one has replaced meat in their diet. I know some vegetarians who use them.
If we had a drop in, then I agree with you. But fake meats aren’t going to do it. I think it’s better to have more realistic health campaigns and subsidies.
I suspect this is just these new fake meat startups spending PR to get subsidies set up.