I'm in Houston, TX. When I searched for 'windshield repair houston', the 1st result - wwwDOThoustonwindshieldrepairDOTnet - looked promising so I made an appointment with them to get my windshield repaired. When I went to their place of business, it was just a guy in a pickup truck in the parking lot of a strip mall, with a 'windshield repair' sign on the back of the truck.

Turns out he's running a scam where he gets ppl to file claims with their insurance, and when they pay him, he would kickback 50% to the customer. Having insurance pay for damages is common enough, plenty of businesses do it. But this guy was trying to get me to file claims for damages that I didn't even have. When I asked for a cash price just to repair the damage I did have, he refused saying that 'it wasn't enough money'.

I was pissed. Not only is this illegal, I couldn't believe he was ranked #1. When I did some digging, it turns out the guy is gaming google with a ton of paid backlinks. For example, http://www.searchpicks.com/business/automotive/patsco-windsh... (click 'suggest listing' for the price).

I'm sure plenty of other searchers ended up wasting their time with this SERP just like I did.