It is going to be interesting how, or even better if, they are going to tackle the issue of loss prevention or if they are going to consider it an operating loss.
The interesting thing is that even before they implemented the self-checkout system it was based on the honor system as well. Nobody has ever asked me if I had paid for the items as I was leaving the Apple store. Nobody flagged me down as I was holding items to pay for them. I didn't have a physical receipt, just one they emailed to me and I've almost never asked for a bag so they can't identify people who have paid vs those who hadn't paid that way...
I assume the sticker was proof-of-purchase (as receipt was being emailed).
The stuff they grab from the back of the store still has to be paid in person with someone that has an iPhone with card scanner... no self-checkout there yet :P