These people I see around here need to go to a BTC ATM to have cash for the coffee stand right next to it. What's so different? The scale, OK, but anything else? Actually, people are buying land/houses and cars with BTC here, also the largest local web shop (a large EU seller too) - the local Amazon let's say - accepts it, and they claim it's used for a small but not insignificant chunk of the sales.