$35 million fine for 15 million customer's PII. The 'clear message' is that a customer's PII is worth about $2. Meanwhile the customers are on the hook for fraud monitoring in perpetuity.
Until living, breathing, actual people face real consequences for this kind of thing, any enforcement actions are just theater.
At least humans are mostly controlled by ethics and morals.
Corporations, not so much.
Isn't like annually worth like $10.
If I cut open your £180k Aston Martin with an angle grinder to steal a pair of sunglasses that I sell in a pub for £10, should my fine be £11?
The SoP at those places was that hard drives from the data center NEVER left the building except through a device that destroyed them…. Their security guards were really into checking for them and etc.
It was a pretty common rule across those banks and etc at that time, and that was quite a while ago.
To be clear in one building there were a few thousand people working. When I visited myself and maybe a dozen or two dozen other people in the building had access to the data center. Cameras everywhere, appointment verification, IDs, man traps and all.
I'd visit and go up to the doors and passers by would stop to watch "he's going inside..."
Whatever a random drone was doing with their laptop, that's a whole other issue / policy.
It was even more fun at military sites. NOTHING non essential ever left. You, your ID (they held it), your clothing, glasses... that was all that came out, your laptop and any spare parts were left behind every time. If you went to the very special sites... you also made sure nothing was in your car that you didn't want to lose.
Guess the smartest people in the room weren't in the IT department ... Wonder if they chose that moving and storage company because they were a cheaper option.