Sure...we don't know things that haven't happened yet. When a biology paper is published that leads to actual advantages for real life patients or for new technologies to be built that actually solve real world problems, then the hype will begin to be justified. Being "used in research" is not justification for hype. Adding lines to researchers' CVs doesn't actually improve the human condition in any way.
Well it has been useful for scientists so far, and it's a super early technology. The hype helps researchers know about it, and it will undoubtedly be in papers soon since it's being used today.