Is the target market really concerned about this? I’ll chew through a $200-300 pair of shoes in 4-6 weeks, and I’m more-or-less a casual runner. The cost of attending events is much more than that. I probably would buy a Garmin if I was really taking things seriously, but the Apple Watch does what I need, and even if I brought a brand new one every year it wouldn’t have much impact on the costs of this hobby.