I haven't performed a single windows install since 2013ish (was it 8.0 beta?), but I'm saying this based on how often I see it enabled. Companies do it, and probably manufacturers too. I'm less sure about the install media, true.
Regarding secureboot, I went through the pain of configuring it under Linux (creating and importing my own keys), before realizing it was of little use without a TPM. Turns out both Windows and Linux can't "own" the TPM at the same time, IIRC (work laptop has a windows partition). I ended up learning my randomly generated >15 char disk decryption password by heart.