great solutions is maybe an overstatement. If you build a bridge that puts everyone else out of business, and later discriminate on what traffic is allowed on the bridge, and after that you put an expensive toll booth on that bridge, that's a problem for everyone else if no one else can compete. At some point, you are doing society a disservice. At some point, great solutions become meager solutions by merit of a monopoly's ownership.
The solution is to make the internet itself resilient to this mode of attack. Not to create a single company big enough to gatekeep and spy on the whole network and to just trust them to act virtuously forever.
