I’ve worked at exactly one storage company that had a customer that had exascale data. They were doing cancer research as I recall and their test machines generated a lot of data. I heard stories about CERN at conferences but they also self host their data.
But those were outliers. All of the large and small enterprises outside of that could fit all of their “big data” in the memory of a single blade server and still have plenty to spare. You can get machines these days with many TB’s of RAM.