f*c*book has been floundering for some years now and is lurching from trying to follow one trend to the next, pouring money into each attempt and everything twitter seems to do causes another exodus. They'll be brought out and then hollowed out, or attempt a major pivot which will be fatal for their global relevance. This is without the spectre of data protection laws offering us more and more protection from the abuse of these sorts of platforms, having themselves broken up by monopolies, their revenue stream being cut off wholesale by the likes of Apple, investors and big customers finally realising they're paying for bots and I'm sure several other bear traps just waiting for them to stumble into.
I was wondering that too, and I think my brain may have figured it out. on a quick glance at the way it's written, my brain read "fuckbook" rather than "facebook" since f*c*book aligns with both. If that's right, it's kind of silly IMHO