Imagine Google had a full service customer support system for account recovery that everybody could access rapidly. How would a homeless person use it? They lose all their possessions regularly so they don't have a reliable form of identification. They'd need to enroll their drivers license (which they probably don't have) in the system and then still have that license when they need to recover their account. Or they could be vouched for by a pre-enrolled trusted party account that does have strong authentication systems. But... homeless people are often transient and don't have access to regular support networks like a family member or social worker who could be enrolled as a backup account. In fact, you can already enroll as backup account if you want to.

> Google as a brand is absolutely dead in the water for anyone that has woken up from the 'Don't be evil' kool-aid of the early days.

Google has a pretty bad reputation at this point on tech blogs and forums. But, believe it or not, it actually shows up near the very top of trusted brands when 3rd party analysts do surveys on the wider population. Maybe this data is wrong, I don't know. But it is interesting.

Customer support is the main entrypoint into 99% of sim swapping attacks and would be similarly for any targeted account takeovers. What sort of information do you possibly think would be enough to prove someone actually owns a Google account over the phone?