1. People make decisions very quickly -- like often in under a second.
2. These decisions are very powerful. 2a. Powerful in terms of accurately deducing things, and/or 2b. Powerfully emotional in how it sways you (not always in good ways!)
3. You can have some success in retraining your fast decision making.
This may seem slight, but I think these three main points are not necessarily obvious and are probably true. I've taken advantage of these by, for example, researching different mobile phones a bunch but consciously not making a decision until I walked into the store and I had a powerful interest in one of them on the shelf. That turned out to be the right answer for me.
I’m always down to read an authors interpretation or experience with the concepts… but I’d be lying if I said I haven’t found it harder and harder to push through.
You’re totally on point though. A lot of things are simple and obvious but only when noticed or in hindsight.
Admittedly I did not finish the book so point 3 does seem valuable to me in a way I probably under-appreciated.
Picking some examples where people made split second decisions that are correct is so silly it’s weird that the book even exists much less is a bestseller. It’s basic premise is that people make split second decisions but never goes into whether these are correct or incorrect.
So it boils down to “sometimes people choose right” as it that was somehow novel or useful.
He’s a fun storyteller but dangerous when people believe and make decisions based on his writings.
