The operators of websites that derive most of their revenue from advertising are going to run their sites at whatever level users will tolerate. Where network drivers are faster they'll either cram in more ad tracking, or won't bother optimizing their existing trackers. If users stop accessing sites because they're too slow to load, operators will either cut down on ad tracking, or more likely, put some effort into optimizing the performance of their ad trackers.
Rust is itself something of an architectural revolution. I believe network drivers in userspace is already a thing, and eBPF may also have a role here. All of this is worth exploring. This is what progress in Linux looks like.
