This is no where near the same situation. When Elon originally put is offer to buy Twitter, Twitter didn't even want to sell. Then the market crashed and all the sudden Elon's own offer was almost double of the "fair market price" for Twitter.

Elon would be insane if he made the same offer today.

Twitter clearly took full advantage of his irrational hard on to get a signed deal. Not “being scammed” in that Twitter very nuch did not seek out the deal, but they certainly fully leveraged his willingness to toss out preconditions any sane purchaser would demand.

> Having a celebrity owner increases the value.

As a mascot, maybe, unless they are polarizing and their area of negative appeal overlaps with the product’s market and their positve appeal doesn’t; but owners are also decision makers, and celebrity’s are going to be all over the map in that role.