It’s odd how in my own personal experience, the only way that I know that Kanye is “the most successful rapper of all time” is
people telling me that he is the most successful rapper of all time. I actually hardly ever hear his music, or see him performing anywhere, as compared to other rappers who, if I were to volunteer an opinion based on
my own experiences I would think of as “most successful rappers of all time”, like Eminem, or Dre, or JayZ or even Snoop.
It’s almost as if his whole thing was to successfully market himself to be associated with the title of the “most successful rapper of all time”.
But I have to give him that other than such an illustrious title, I do hear of him in countless contexts other than music: his marriage, his shoes, his renaming himself, his presidential ambitions, his beefs with other actual artists, and now his purchase of 4chan.