You make big promises to employees, maybe give a carrot to a very select few. Everyone else will either accept the long hours and grueling culture or they’ll leave, and if they leave, they’ll go before their RSU compensation vests. So the other thing you do is weigh compensation heavily on RSUs instead of salary. If you leave before the 4 year vest, you get massively screwed and walk away with a small fraction, since vests don’t really kick in until years 3 and 4.

Now here’s the kicker. If the company does well and the value of your RSUs to up, you get nothing extra. You can get promoted and if your existing RSUs are putting you near or at the bottom of the next compensation band, you take more responsibility but without any meaningful compensation increase.

Now if the company does poorly, you’ll get extra RSUs, in 1.5 to 2 years out. You can hang around for that carrot, but they’ll work you like a machine. And it’s not just the labor. It’s the gaslighting and sociopathic behavior - “you’re so great at X, but you really didn’t do a, b, and c. You’re really just being your own bottleneck. Oh you’re working extra hours? Your fault for not scaling yourself better.”