I think this is a huge part of his success. That clarity makes buying simpler for customers. You get the color that your device is supposed to be. Period.
The techspec page for the product is buried on the Apple Store app. Personalities such as MKBHD on YT is who I rely on to figure out what the product is targetted at.
You ain't kidding. Jobs gave people the choice of good, better, or best. That was it. 3 options and you probably already knew which one you were walking out with.