MixPanel has been a joy to use. We mostly used to slap on the GA script tag out of simplicity, but found:
- data collection is slow- you get your daily stats sometimes 10 hours after the previous day ends which just feels wrong. On Mixpanel, we see our events as they come in.
- The experience is poor from a visitor perspective.
- Tracking events feels less than ergonomic.
MixPanel's event-centric data has made A/B testing 100x easier