From a user perspective it's messy and confusing. What does "half as many" even mean? The experience is only different in degree, not in kind. There's less value, both real and perceived, in such a position.
It's hard to imagine that the conversation started from "half as many." My hunch is that it started as "no ads" and somehow backed down to "half" for one reason or another.
A couple reasons I can imagine are:
- They could've justified No Ads at the rumored $20 price point. Cut the price in half? Add half the ads back.
- They want to make room for a $20 SKU later and need to reserve some features for it, which could include getting rid of all ads.
- They want to anchor at "half" so that "No Ads" sounds even better if they change their minds down the line.
Or some combination of all those.
