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0 pointscmelbye3y ago0 comments

> $8 is way more than the profitability of an ad supported user.

I don't think so. Twitter's ARPU from advertising in Q2 2022 was around $4.50. ARPU from advertising in the US was more than $14.

Users likely to subscribe at $8/month (power users in western countries) are more valuable than average for advertising.

No ads for $8/month would probably be a very bad idea.

0 comments

Philip-J-Fry3y ago

Twitter Q2 average daily monetizable users: 237.8 million

Q2 revenue: $1.18 billion

Q2 revenue per monetizable user: $4.96

Revenue per user if they're paying $8 a month is $24 per quarter (there's 3 months in a quarter!)

That's definitely more than the profitability of the average user. If I got the numbers wrong then please show me how.

bagels3y ago

Some users (US users, or those willing to pay $8/mo for Twitter) are generating multiple times the average revenue per user. People in poorer countries are generating less than the average revenue per user.

On Facebook, for instance, US users bring in 5x the worldwide average revenue per user.

That is why it's only a reduction in ads. This deal reduces their revenue per user if they went ad free for those users.

CydeWeys3y ago

Are your figures per year? Because Twitter Blue would be $8 per month.

tonetheman3y ago

paying 8 dollars for a checkmark is also a bad idea... putting trump back on twitter is also a huge bad idea...

he is full of bad ideas and will bring twitter down with most of them

though I like the idea of bringing vine back.

mosdl3y ago

half the ads, not no ads.

codemac3y ago

Exactly, thank you. I was going to say - $8/mo per US user would be a failing ad business.

4111111111111113y ago

YouTube is 13€ for ad-free and they're actually hosting videos (High bandwidth) AND share over 50% of this with the content creators.

$8 is a lot - relatively speaking.

jonny_eh3y ago

and includes YouTube Music.

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