Saw a roundtable about this and a film maker said it was really hard when they're about to release a film and someone uses a fake Twitter handle that's close to theirs releases the trailer or footage before they wanted it released.

Paying to have a blue check on their account would cut down this type of piracy or release of trailers before the producer wants to. They said it would be very worth it to maintain the legitimacy of what they're doing.

I'm assuming other types of creators would see the value in being able to say, "If its not from my verified account, then its not (me, my work, my companies work) and you should ignore it."