This "5d chess" stuff is approaching the level of faith that qanon followers have - nothing is ever wrong, everything is always going according to The Plan, when it deviates it's because The Plan has changed and you weren't informed, Hillary
was arrested and sent to gitmo but unfortunately she was cloned, etc, etc.
Look, he's spitballing ideas and playing it a little fast and loose. It may pay off, it might not - it looks a little stupid to some of us on account of how much he's paid for the company, but it shouldn't really surprise anyone and he doesn't need anyone making excuses for him.