As a recent example, think of Pieter Levels (@levelsio). You think he would've gotten $10k first day sales on his avatar AI project without his Twitter account's reach?
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Twitter has made it INCREDIBLY difficult to find these products they've built, the insane thing is that they appear in one app but not others!
Yeah, but that did a hasty negotiation that resulted in a no-due-diligence contract at that figure, tried very hard to escape the deal, including openly repudiating it and being sued to be forced to consummate it, and only relented and agreed to close on it in the face of court action to force him to which might have imposed additional costs as well.
So, while it is probably worth something, we can say that it is pretty clearly not worth $44B in the clear light of day, even to Musk.