Is that really true? Suppose King goes to a new social platform. Sure, I might install that app, but without a critical mass or others on that platform, what are the chances I actually check that app frequently?
This whole discussion about King's relevance is super weird. I think it's just Internet poisoning (it happens to all of us). The fact is: Stephen King is probably more culturally relevant than Twitter. That a lot of people on this thread wouldn't even entertain this thought is a cognitive bias that comes from being very online. Most people aren't very online, and even among the very online, Twitter's relevance has been waning for many years.
Most people don't use Twitter at all! But it's actually possible that a significant fraction of the American public --- maybe even most of it! --- has seen or is deeply familiar with a Stephen King film. The #1 film in the IMDB Top 250 is a Stephen King film!
I simultaneously don't think I personally know a single person that uses Twitter regularly and yet I equally don't think I know a single person that doesn't know what it is and sees second hand content from it regularly.
I’m a middle aged tech dude and I see more tik tok content! And I don’t have any tik tok presence.
I think it’s really easy to over-estimate twitters impact. I virtually never see anything from it.
I don’t know a single person in real life who uses the site at all.