The ISP in your area could be an unnatural monopoly. In my experience these companies have lobbied out local providers and bought all the competition to make them the only offerers in some areas. It happens more in rural US. The issue also crops up with gas stations in towns and then again with dollar stores as well, in this case they are replacing grocery stores. Traditionally the federal government would crack down on unnatural monopolies so that's why you don't typically see them, but look at the regional level and you can spot them.