If someone offered me it for $25 - I would pass it, since I have no place to put it nor I have time to watch it.
Similar could be observed in .99 games at any app stores. While 99 cents is really close to 0 cents for most US persons, still .99 games will have much less downloads. But ones who downloaded had much bigger motivation to actually play it and not just check it out.
Most of things should have associated costs. At least nominal. In case of such events it is good for both pitchers and for public listening to them. It is different topic if costs should be in dollars or some sort of efforts tho..
IMHO, as usual :)