Seemingly-Critical Distinction: Happily Mundane Parents, posting mundane photos / videos of mundane kids doing mundane stuff. VS. actual or wanna-be Social Media Somebody parents, posting heavily edited / scripted / produced videos (often with music), and (in effect) hoping for internet fame. (Or the article also mentions a kid with major medical issues and a post-happy parent getting them really-unwanted fame. Probably plenty of other scenarios with similar endpoints.)