Look at the first image:
https://www.kickstarter.com/projects/ziggygamedev/the-store-...
If you asked me to describe it from the first picture, I might say, “It’s a picture of a monster in front of an Ikea store,” and I might not even notice that it’s not an Ikea store.
I don’t understand the “this isn’t infringement” argument, since it looks super obvious like it is supposed to be an Ikea store. I have a hard time imagining someone looking at the picture and saying, “That’s definitely not an Ikea store.”