My barometer for this stuff is the UFC, which is the perfect platform to market to this crowd. They're already very loudly sponsored by vechain and crypto.com, plus a ton of crypto gambling sites that have come and gone.

Last year there was an NFT advertisement every 10 minutes during UFC broadcasts, telling you to pick up the latest UFC NFT packs. For the past 6 months I haven't heard the announcers mention NFTs a single time.

If you can't even market this stuff to the UFC crowd, it's completely dead.