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0 pointsaiappreciator3y ago0 comments

Why do you think an 'art department' is still needed? The only reason why in-house art departments are needed, is because previously its hard to communicate 'exactly what you want' to an artist, hence in-housing to reduce communication friction.

In the future, the marketing guy, can just create a draft/visual guide through AI, and send it to some outsourced artist to refine. The outsourced artist can be from any country, because again, language for precise communication is less important.

Competition is going to be brutal, especially for more traditional corporate art (The standard corporate memphis style can already be perfectly executed by SD+dreambooth, because its so easy to draw)

Much better to be in the comics/animation/movie business, where demand will boom in response to drastically improved quality.

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user_named3y ago

If you make marketing create art and talk to outsourced creators then guess what, you've turned the marketing department into and art department. Clearly the art department is still needed - according to yourself.

Borrible3y ago

I heard a talk last week from a co-founder of a social first agency who no longer hires storyboarders because it's cheaper and faster for his agency to make them themselves with freely available generative AI.

They also use AI tools for creative direction and text generation.

LegitShady3y ago

Before you declare this important find out if the product is any good. Any sweatshop can cut some jobs and replace them with a shit ai artist but how are the storyboards and how do they translate into the final product. There are many companies that do foolish things to replace a cheaply paid artist because they can't see past the savings and into how it affects the product.

If their storyboarder could be replaced completely by AI they needed a better one.

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