And I don't think he's saying they do either. In fact, I don't think the post gets into execution details at all! If you go through it again, he's only talking about ways of writing config files, not ways of running them. In one approach, the config defines the pipeline itself. In the second approach, the config defines your desired end state.

The "imperative" vs "declarative" distinction is entirely dependent on what your goal is. If your goal is to write a very specific pipeline, then the former is also declarative! But the context of the article is in achieving some desired end state in CI. With that context in mind, the former is "imperative" and the latter is "declarative".