Automakers solved this problem many years ago, by making cupholders that are deeply recessed instead of thinking that cups wills somehow magically stay in place with a very minimal indentation (see the "cup holders" on the backsides of glove compartments in 1970s American cars).
Commercial aviation could stick as many as 850 passengers on an A380-800 in it’s maximum configuration, but the most an airline actually gets is 538 because of business and first class passengers having more room. Increasing passenger space by even 1 inch or just a pound of weight per seat makes a real difference.
