Continuing this line of thought, isn't the next level of "betters" the people who would readily employ violence to get retribution on those who scammed them? Or even those who would just employ violence to take what they want in general?

I can understand the law of the jungle as-it-currently-is point that boils down to "lol normie rubes fell for advertising", but extrapolating that out into an overarching moral judgement makes no sense unless you're also repudiating the specialization of labor that has led to most of our current prosperity.