The competition of building a winning pizza business is as tiny a subset of war as is making pretty graphics a subset of design.
Design is a huge, varied, powerful thing. Design has moved the world forward, ever since the first human reasoned that he could make his stone tool n% more effective by adjusting it just so. Design brought us locomotives, bridges, precision tools, entire revolutions of industry.
In other words, conflating making things pretty with the enormous might of what humans do with the act of design is as silly as conflating pizza and war.
Life is just so much more interesting than that.