I don't agree with that perspective. A lot of stuff on the internet wouldn't exist without advertising, just not using the internet is a poor solution. How about advocating for, or working on, solutions where the users are not the product. There are lots or successful examples, and they are growing.
I agree in general but am doubtful that it is a working model for the kinds of expensive elite sports that we're talking about here. If you want sports without ads it's possible, go to the park and watch a bunch of people play pickup basketball, it's just not going to be the same kind of production value.
