1. Sign up for a local 5k race 3 months into the future, thus forcing yourself to train.
2. Set up all your running gear the night before.
3. When you wake up and don't want to run, tell yourself all you need to do is put your shoes on and then you can go back to bed / not do it (at that point, a lot of "well I'm already up" kicks in).
4. Run slow. Really slow. Walk whenever you need to. Hell, walk the whole time if you have to.
5. Follow a couch to 5k program.
6. I personally enjoy running as a form of exploring streets I've never been down, trails I don't know the end of, and cities I'm new to.
I think a big reason people hate running is they run too fast too soon. Run 15 minute miles if you have to. Shuffle! Slowly! The joy is in being outside and moving your body.