Yes, or could simply be a live market for the tickets where people can put in limit orders etc. Then would converge to fair market value quickly and people would still have the option to bite the bullet and pay the higher prices.

Though volume/liquidity would be at question, but bots/arbitrage would hopefully help there.

If they really want to set artificially low prices and prioritize fans over scalpers then they need a queue and a process by which they verify the queued person is human. Lots of labor involved. Though maybe using SSN (in the US) to limit tickets per buyer?