I'm also apparently the original inventor of the tracking cookie, which had the implication that no one was able to patent it. It was presented in a patent of mine[2] that was about a collaborative filtering technique for recommending ads; I'd come up with the tracking cookie mechanism to support that technique. So, it didn't attempt to patent the tracking cookie separately; but because it was the first publication describing the method, no one else could patent it either. In 2021 a joint legal brief filed by Google and Twitter together, defending themselves against a patent troll, called it "Robinson's Cookie". My patent is owned by Google now. It contained a lot of details for giving users control of the data derived from tracking; that part was pretty much ignored by people implementing it.
[1] https://www.linuxjournal.com/article/6467 [2] https://patents.google.com/patent/US5918014A