Except extracting as many dollars as possible isn’t the goal. Many bands try to keep their tickets affordable.
The solution is to break up Ticketmaster. The companies they gobbled up handled this fine. Imperfectly, sometimes shoes sold out in minutes, but the prices and the fees were fair, and Will Call can wipe out the scalpers.
There will still be scalpers but now they will be committing fraud. At the end of the day there will still be a large number of real fans who will be pissed will call rejected their ticket.
The fans will need the smarten up and learn the rules. That would take time
