A lot of charity is performative. I have been forced to attend absolutely disgusting gala events where rich people sell one another discounted items, donated as tax deductions via the companies they run, and give speeches about how important it is to help the poor. Beyond the base gluttony, the feeling of being a "good person" is the point of all of it, and to absolve themselves of the fact that much of the wealth there is built on the backs of working people via usury, swindle and vice. Infuriating.

This is why Jesus said:

> Therefore when thou doest thine alms, do not sound a trumpet before thee, as the hypocrites do in the synagogues and in the streets, that they may have glory of men. Verily I say unto you, They have their reward.