Consequence of everyone thinking the purpose of anything at all is to make money (which is almost never the point of anything). Everything is always an advertisement, everyone is always selling. There’s no positive end game to it, it’s just drain circling. The EU and such will horribly mangle “solutions” because they don’t understand anything, and “governments” move too slowly even when they do understand things.

Lest you think that’s cynical, note that all the companies focused on what is likely to be our “next generation computing experience” are all advertising giants.