Majority of users have no awareness of any of this angst, they're just using it for its niche.
It's popcorn-worthy drama because of the headcount carnage and the culture clash with increasingly vapid corporate ESG posing, while in reality both headcount bloat (particularly non-maker roles) and corporate virtue signaling need a check.
There's a reasonable chance the image hit among various political and tech influencers is soon (months to years) offset by performance and utility gains from getting the other two under control.
All this is off the table if something with less friction gains network effects within the niche.
In that sense I'd agree with you: now's certainly a (rare) time to try to convince folks to change a habit many literally grew up with.
* Mastodon user since spring 2018.