Citation?
I assume ads are a big part of Google but I suspect it’s not organized around ads.
Eg I assume the GCP teams don’t report to any ad teams.
I bet Gmail team -which does show ads- is primarily managed to optimize for the paid enterprise customers and they just have an ads guy shove ad boxes in where they can.
I bet no one at Nest reports to an ads team, and they’re organized around making money on a per-device basis instead.
Is Google good at adopting new successful business models? Ask stadia. But I bet there’s plenty of organizational clarity that alternative revenue streams are important.
Disclaimer: I don’t know the internal structure of these teams