I predict the next advancement will be pure AI generated content, just a continuous adversarial attack on the human brain programmed to maximize viewing time for each individual. This could be packaged as things like virtual friends (Replika) or games with constantly evolving game play punctuated with ads or even as something that looks like TikTok.
Pure refined 200 proof addictive emptiness is the logical apex of “free” mass media. We will look back on TV and early generation social media as high culture compared to what’s coming.